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How can something so simple, be so complicated? Let’s look at what it takes to build a great channel.
A Compelling Partner Program. You may have the best product in its category. And it may be best solution. But unless you have an extremely compelling partner program, it will be difficult to get partners to sell you product. We have developed dozens of partner programs over the years, and can help you update yours, or build it from scratch. The key components of a program are:
Recruiting the Right Partners. Estimates of the number of qualified partners in the US alone range form 30,000 to over 100,000. Depending on your product or services you may be looking to build a program with a few hundred partners, or a few thousand. We have a highly profiled database of over 25,000 partners and can help you recruit the right partners for your channel program. In order to identify the right partners here of some of the things you will need to know:
Enable and Nurture Your Partners. Once and partner program is built and the partners are recruited, then the real work begins. Providing your partners with all of the tools and support they need to successfully sell your product. Working with our partners, we can help you develop:
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Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.
With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.
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