This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter.
The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On the course of your mail’s journey, numerous hurdles have to be dealt. Once, those elements are found, the number of emails reaching out your lead’s inbox will increase.
Here is the table of contents for this guide:
- Be a genuine sender
- Don’t look like a spammer
- “Be updated with the CAN_SPAM ACT”
- Additional care on subject line
- Sender Reputation
- Factors ISP Look for in you
- Sender Score
- Know how to deal with “spam traps” and honeypots”
- Spam traps
- Honeypots
- Go white
- The idea of whitelisting
- The concept of blacklisting
- Avoid getting blacklisted
- Five attributes of a trusted sender
- Five myths about deliverability
- Conclusion
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