This guide by Zoho displays a handful of scenarios on what not to do for email marketing.
If your subscribers have retracted themselves from your mailing lists recently, these reactions aren’t just hypothetical. Your subscribers are put off by your email campaigns, and each one is bringing them closer to the unsubscribe button. What brought them to the edge? What is making them decide to give you the hard goodbye? It’s simple. Your email campaigns weren’t relevant to them, and were making their experience frustrating.
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