4 Automated Emails You Should Consider
Automated emails may have a bad reputation, but don’t let that stop you from getting content to your current and future customers. While scheduling emails is also a great option it’s not always the best fit. Schedules don’t always align with certain trigger points and can cause issues if sent too early or late. Give […]
Eight Marketing Tips to Bolster Your Holiday Campaign
Creating an effective marketing campaign can be challenging at any time of the year. It’s important that the marketing materials you create and the techniques you use are able to properly target your core audience. This becomes even more important when you’re developing a marketing campaign for the holiday season. First of all, holidays like […]
Building the Perfect Email Drip Campaign
Generating leads from digital sources is an expensive process. It requires the investment of substantial capital to create content, buy ads, or manage social media campaigns. In today’s digital landscape, earning leads is more competitive than ever before. In the past, campaigns could earn a return on investment by simply selling customer’s products on a […]
How To Maximize the Life Cycle Of Your Marketing Campaign
Every business needs an effective marketing campaign to attract new customers and retain existing ones. Life cycle marketing is a crucial strategy that helps you create and manage better customer relations to keep them coming back. It describes the process your products undergo from production till discontinuation. There are four stages involved which are; Introduction […]
Using Signup Based Autoresponder
How to Choose the Best Email Marketing Product
Sending Just-in-Time Emails with Zoho Campaigns + Zoho CRM
Imagine a world where your messages always arrive just at the right moment. The right moment a prospect is most receptive to your offer or a negotiator is willing to give you a deal. Typically, it’s thanks to a confluence of events happening to go your way. But what if we could make that kind […]
Go Slow: Unlock the Power of Campaign Marketing
Campaign-based marketing is a method of communicating with customers in a planned, consistent way. With a longitudinal plan, we can lay out communications with a prospect far in advance. Through a persuasive and persistent campaign of messages (typically over email), we can draw customers into our fold. The Value of Slowness Let’s imagine a campaign […]