13 Email Marketing Tricks (or Treats) for Zoho Campaigns
Halloween is creeping upon us, and in the spirit of this holiday, we’re unveiling 13 email marketing tricks (or should we say treats?) for Zoho Campaigns. These spooktacular tips will ensure your campaigns are frighteningly effective. 1. Test & Preview: Before sending out that eerie Halloween email, be sure to send yourself a test email. […]
Zoho Campaigns Full Product Tutorial – 2024
Zoho Campaigns is an email marketing solution that enables businesses to create, design, and manage their email campaigns. These campaigns are often a crucial point of contact with leads or clients. A well-designed campaign, combined with detailed analytics, helps businesses make informed decisions for future emails, fostering growth. Campaigns can also nurture leads or clients […]
Zoho Campaigns Getting Started Checklist
Email marketing today is still one of the most powerful methods of marketing. Research shows it to be up to 40 times more effective than social media marketing. Its effectiveness, though, ultimately depends on several factors often overlooked. We put together a Zoho Campaigns getting started checklist to help you maximize the effectiveness of your […]
Why Scrubbing Your Emails Before Using Zoho Campaigns Or Marketing Automation Is Crucial
Whether you are new to Zoho or a veteran, as a Zoho partner, we see this mistake made too often. Just like getting a new toy (which, let’s face it, even as adults we are still like kids when we get something new), we rush to use it before reading the instructions. Zoho’s email marketing […]
Setup Your Team For Success With Zoho Campaigns Team Training
Marketers wear many hats, often needing to become experts in many areas. These can often include and are not limited to market research, graphic design, SEO, brand management, PPC specialist, and what we will be covering today, email marketing. When it comes to email marketing, mistakes are unforgiving and sometimes irreversible. But don’t worry, Zoho […]
What are UTM parameters, and how to use them with Zoho
So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]
4 Key Takeaways From Google & Yahoo’s Updated Email Authentication Requirements
By now, most of us have heard about the upcoming changes by Gmail and Yahoo. And I think most of us can agree that robust email authentication is necessary to combat phishing and spam. These requirements involve three key technologies: SPF, DKIM, and DMARC. For those of us who don’t know what all this terminology […]
What To Do If Your Email Is Blacklisted
Getting blacklisted can be a disheartening experience. For many, an honest mistake. It means your carefully crafted messages are being flagged as spam and sent straight to recipients’ junk folders, hindering your efforts to reach your target audience. While this can be frustrating, it’s important to remember that there are ways to rectify the situation […]
Getting Started with SMS Marketing For Zoho
SMS marketing can help businesses connect with customers effectively. In this blog, we’ll explore how to use Zoho’s applications like CRM and Campaigns to make your SMS marketing strategy more powerful. We’ll also look into shortcodes, choosing the right SMS gateway, and more. Let’s get started. Picking the Right SMS Gateway for Your Zoho SMS […]
Embracing GDPR Compliance in Email Marketing with Zoho Campaigns
Introduced by the European Union in 2018, the General Data Protection Regulation (GDPR) has since influenced a global wave of data protection reforms, impacting organizations far beyond the EU’s borders. In this ever-changing marketing landscape, it is important to understand how email marketing has been affected by GDPR. And if you are using Zoho, how […]
