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The 5 Key Elements of a Good Elevator Pitch

An elevator pitch is a brief pre-written sales pitch, delivered verbally and in person to prospects you’re interested in working with. The name comes from its brevity: a good elevator pitch takes no longer than a trip from the penthouse to the lobby. For in-person networking, a well-written elevator pitch is mandatory. It’s the perfect […]

The Value of Brevity

If you want people to pay attention, keep it brief. Answer their question immediately, then provide an explanation. Short, punchy content is the key to modern brand engagement, and users don’t have the patience or attention span for lengthy paragraphs. Ideally, your first paragraph should function as a TL;DR for readers, following the guidance of […]

Making Brand Videos People Want to Watch

Brand videos are the future of small business communications! Small business videos are only rarely done effectively. What makes a video “work” on a technical level? You might not know the answer to that question right now. But stick around, and you will. Brand Video Secret #1: Relevant Content Loud and colorful videos might be […]

5 Phone Pitch Strategies (+ Prompts) To Close More Calls

Like it or not, the phone pitch is still a large part of sales. Plenty of reps spend their days on the phone, pitching the same product day in, and day out. How do they keep from sounding robotic? By approaching each conversation as an attempt to gather secret tips for the most effective sales […]

5 CRM Mistakes That Make Your Life Harder

Your CRM should improve your life, not make things more difficult. Here are five mistakes that most users make, and reliable ways to avoid falling into that trap. Low-Quality Noise Data is the lifeblood of any CRM. It is far better to have less high-quality data than heaps of low-quality data. Low-quality information quickly becomes […]

Zoho CRM for Gmail & Inbox Review

Zoho CRM for Gmail & Inbox is a FREE chrome extension that does what its name says, Zoho CRM integration with your Gmail Inbox. In this review, we will go over the pricing, how Zoho CRM for Gmail & Inbox does what it does, what parts of Zoho it’s compatible with, What we think about […]

LinkMatch For Zoho CRM Review

LinkMatch is Linkedin integration for your CRM. In this review, we will go over the pricing, how LinkMatch does what it does, what parts of Zoho it’s compatible with, What we think about it, and if we think it is ready for PRIME TIME or more time. Pricing $9.99 user/month At $9.99 a month per […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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