This guide by Zoho explains the value of having a system in place for cart abandonment to maximize your sales and increase revenue. Learn all the different aspects of cart abandonment in this guide and then how to use Zoho Campaigns to counter those abandoned carts.
In brick and mortar stores, sometimes the items in the shopping basket don’t end up actually being purchased. At times the visitor leaves without buying anything—just leaving the shopping basket unattended. This is true for e-commerce sites, as well.
Cart abandonment is when visitors add products to a cart and then leave the website without completing the purchase. The products then sit in the cart until the visitor comes back to retrieve them.
Here is the table of contents for this guide:
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- Why should abandonment concern you?
- What drives abandonment?
- How to reduce cart abandonment?
- Why should you use Zoho Campaigns?
- How to battle cart abandonment with Zoho Campaigns?
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