This guide by Zoho helps the user better understand GDPR (Global Data Protection Regulation) and how to apply this regulation to email marketing inside Zoho Campaigns.
The GDPR is an upcoming European Union law that imposes strict obligations on the way a business uses its subscribers’ personal data. Henceforth, every business is required to obtain explicit consent from their audience, before proceeding with their email marketing efforts. Businesses are also liable for the safety of their subscribers’ information and they are subject to penalization for any breaches.
In short, the regulation lists a set of rights for data subjects (people whose data is managed by a business), for which every marketer (of a business) must comply.
The following topics are covered in regards to GDPR:
- What is GDPR?
- The 4 core duties of an email marketer
- Collecting subscribers’ data
- Processing the curated data
- Storing and managing data
- Transferring and erasing of data
- Penalty for non-compliance to GDPR
- Benefits of GDPR
- Inference
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