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Battling Cart Abandonment

This guide by Zoho explains the value of having a system in place for cart abandonment to maximize your sales and increase revenue.  Learn all the different aspects of cart abandonment in this guide and then how to use Zoho Campaigns to counter those abandoned carts.

In brick and mortar stores, sometimes the items in the shopping basket don’t end up actually being purchased. At times the visitor leaves without buying anything—just leaving the shopping basket unattended. This is true for e-commerce sites, as well.
Cart abandonment is when visitors add products to a cart and then leave the website without completing the purchase. The products then sit in the cart until the visitor comes back to retrieve them.

Here is the table of contents for this guide:

    • Why should abandonment concern you?
    • What drives abandonment?
    • How to reduce cart abandonment?
    • Why should you use Zoho Campaigns?
    • How to battle cart abandonment with Zoho Campaigns?

Not finding what you are looking for in regards to Zoho Campaigns? Drop us a line and we would be happy to see what we can do to fill that gap!

For more guides on Zoho Campaigns Click Here.

Are you looking to give Zoho Campaigns a try? Here is a free trial to see if it is a fit for your business.

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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