This guide by Zoho helps you understand workflow automation and how to choose the right workflow for your task.
Workflow automation lets you perform actions on subscribers that have been categorized based on criteria that you’ve set.
For example, if you want to send an email to subscribers in the United Kingdom, set the condition, “Country contains United Kingdom” and the action, “Send email”. The workflow will scan the entire mailing list for subscribers belonging to the United Kingdom, then trigger the action for subscribers who meet the condition.
Here is the table of contents for this guide:
- Understanding workflow automation – Making the right choice
- Creating a workflow
- Ordering and reordering instant workflows in list view
- Associating activity-based workflow to an email campaign
- Changing the criteria pattern
- Managing workflows
- Workflow reports
- Workflow status
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