This guide by Zoho covers touchpoints and attribution reports. While it is applied to Zoho MarketingHub in this guide, knowing what your touchpoints are and tracking them can be done on other platforms as well. Read more to learn what touchpoints are and how tracking them can help focus on lead conversions that work.
From the days when marketing and advertising were restricted to television, newspapers, and pamphlets, we’ve traveled far into the golden era of digital marketing. Marketers today rely on digital marketing to accelerate their business. They use strategies like email marketing, search engine optimization, social media, and various other options to promote their product.
As a marketer, it’s important to tap the full potential of digital advertising, but also to analyze what you get in return from it. This is where touchpoints come in.
Here is the table of contents for this guide:
- What are touchpoints?
- Why are touchpoints important?
- Tracking touchpoints with Zoho MarketingHub
- Attribution Reports
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