Getting Started With Email Deliverability
In this guide by Zoho it covers the many different parts that are involved when you send an email or campaign. Learn different terminology such as DKIM, email throttling, SPF and more and how their importance in the messages you send. Before sending your carefully crafted email campaigns, it’s important to first understand a few […]
Understanding Reports for Zoho Campaigns
This is an in-depth guide by Zoho covering terms, reporting, and campaign essentials for Zoho Campaigns. Zoho Campaigns provides a handful of reports to help you measure the effectiveness of your email campaigns. In this guide, we’ll go over how to view, track, and compare real-time reports, and how to improve your marketing strategies based […]
How To Use Signup Forms Effectively
This guide by Zoho gives a quick example on how to use signup forms effectively with Zoho Campaigns. Signup forms have come a long way from the days when they were used simply as a medium to build contact databases. In their modern iteration, signup forms are useful tools for extracting data, understanding customer behavior […]
Zoho Campaigns – Social Campaigns
This guide by Zoho walks you through the process of connecting your social media accounts, as well as, creating posts and page campaigns. Social Campaigns are a quick, easy way to reach a wider audience and engage with your followers on social media. From posting a campaign on social media to running promotions on your […]
Into the Inbox
This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter. The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On […]
Integrating Email Marketing With CRM
Battling Cart Abandonment
This guide by Zoho explains the value of having a system in place for cart abandonment to maximize your sales and increase revenue. Learn all the different aspects of cart abandonment in this guide and then how to use Zoho Campaigns to counter those abandoned carts. In brick and mortar stores, sometimes the items in […]
Zoho Campaigns Workflow Automation
Chronicles of Bad Email Marketing
Workflow Automation Zoho Campaigns
This guide by Zoho provides a useful training on how to implement workflow automation in Zoho Campaigns. Zoho Campaigns’ workflow automation enables you to categorize contacts based on their behavior and contact information, then perform various actions. Workflow can be beneficial to you in completing tedious tasks in a jiffy. The following are covered in […]
