Into the Inbox
This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter. The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On […]
Integrating Email Marketing With CRM
Battling Cart Abandonment
This guide by Zoho explains the value of having a system in place for cart abandonment to maximize your sales and increase revenue. Learn all the different aspects of cart abandonment in this guide and then how to use Zoho Campaigns to counter those abandoned carts. In brick and mortar stores, sometimes the items in […]
Using Signup Based Autoresponder
Read of The Week: Finding the Inboxes of Gmail recipients
From the Zoho Blog. Zoho Interviews Validity’s Sridhar Chandran, an anti-spam and email-deliverability expert with over 13 years of experience helping high-volume senders optimize their email marketing for better email deliverability. This is a 40-minute interview (video and a transcript) that goes DEEP into the specifics of email deliverability for Gmail.
Zoho Campaigns Workflow Automation
Chronicles of Bad Email Marketing
Workflow Automation Zoho Campaigns
This guide by Zoho provides a useful training on how to implement workflow automation in Zoho Campaigns. Zoho Campaigns’ workflow automation enables you to categorize contacts based on their behavior and contact information, then perform various actions. Workflow can be beneficial to you in completing tedious tasks in a jiffy. The following are covered in […]
A/B Testing Zoho Campaigns
This Guide by Zoho is a quick how-to for setting up A/B Testing inside Zoho Campaigns. This useful strategy can help determine which formatting style of a campaign is the most successful for engaging your target audience. A/B testing (also known as split testing) is a tool to help you compare two different versions of […]
Importing Contacts with Zoho Campaigns
This guide by Zoho provides a quick look at how to import contacts into Zoho Campaigns for your mailing list. Zoho Campaigns allows you to import contacts from other sources into a mailing list. Before you begin importing contacts, make sure that you’ve created a mailing list to save the data. In this guide, you’ll […]
