Why Scrubbing Your Emails Before Using Zoho Campaigns Or Marketing Automation Is Crucial
Whether you are new to Zoho or a veteran, as a Zoho partner, we see this mistake made too often. Just like getting a new toy (which, let’s face it, even as adults we are still like kids when we get something new), we rush to use it before reading the instructions. Zoho’s email marketing […]
Marketing Automation 2.0 Full Product Overview
Welcome to our deep dive into Zoho Marketing Automation 2.0! In this webinar, we do a complete deep dive into all the features included in this multifaceted tool. Product Overview In the video, we took a comprehensive look at the features and settings of Zoho Marketing Automation 2.0. Here’s a breakdown of what we covered: […]
Eight Marketing Tips to Bolster Your Holiday Campaign
Creating an effective marketing campaign can be challenging at any time of the year. It’s important that the marketing materials you create and the techniques you use are able to properly target your core audience. This becomes even more important when you’re developing a marketing campaign for the holiday season. First of all, holidays like […]
Lead Generation Advanced Guide
This guide by Zoho dives into a deeper look at leads from the start of the journey to the final support stages. Making the right decisions and understanding the lead cycles is crucial for proper growth. This guide does a great job of breaking these lead cycles down to a micro level. The process of […]
Zoho MarketingHub Lead Scoring
This guide by Zoho covers lead scoring. Wondering what lead scoring is? Or maybe you have an idea of what it is, but don’t know really how it works. We were all here at one point and don’t worry guides like this will catch you up to speed in no time. Even if you are […]
How To Maximize the Life Cycle Of Your Marketing Campaign
Every business needs an effective marketing campaign to attract new customers and retain existing ones. Life cycle marketing is a crucial strategy that helps you create and manage better customer relations to keep them coming back. It describes the process your products undergo from production till discontinuation. There are four stages involved which are; Introduction […]
Touchpoints and Attribution Reports
This guide by Zoho covers touchpoints and attribution reports. While it is applied to Zoho MarketingHub in this guide, knowing what your touchpoints are and tracking them can be done on other platforms as well. Read more to learn what touchpoints are and how tracking them can help focus on lead conversions that work. From […]
Zoho MarketingHub Campaign Policy
This guide by Zoho covers campaign policy inside Zoho MarketingHub which is a powerful tool to help your marketers manage emails and safeguard your organization. The most profitable and cost-effective means of marketing is email marketing. Emails are easy to share and increase your brand awareness. At the same time, a plethora of emails in […]
Importing Leads
This quick guide by Zoho covers importing Leads into Zoho Marketing Hub and the different file types and errors you may run into along the way. Zoho MarketingHub allows you to import leads from other sources into a mailing list. Before you begin importing leads, make sure that you’ve created a mailing list to save […]
Into the Inbox
This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter. The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On […]
