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The Hidden Value of Automated Follow-up Emails

Following up on emails is tedious. The email pros at Yesware have discovered that over 70% of their users’ sales conversations stop after a single unanswered message. Although, only 30% of people who would eventually respond actually responded after the first message. As rude as it might feel, polite badgering is the single best way […]

5 Ways To Increase User Compliance With Your CRM

Most organizations struggle to get their staff to use the CRM as designed. Most of the time it’s due to the CRM being difficult to use, data entry rules being tedious, and the actual staff getting little benefit from entering data. So how can we fix these problems to improve your CRM usage and the […]

Integrating Your CRM With Multichannel Communications

Today’s media landscape is immense and variable. The great explosion of the internet age has been in content and communication channels. Business doesn’t just communicate with customers over channels they control. Users want to find your brand wherever they are the most comfortable looking for it. If that’s Twitter, YouTube, or your website, you’d better […]

The Down Arrow

Benefits of using The Down Arrow 2020

Organizing views in Zoho CRM using the Down Arrow – ˅

Integrate Zoho CRM + Google Analytics For Precision Marketing Campaigns

By default, Google Analytics can’t and won’t track offline revenue, and Zoho CRM can’t see Google Analytics’ detailed data. With a service to connect the two and exchange the data each lacks, you can supercharge both applications and plug their collection gaps at the same time. GAConnector provides consistent two-way communication between Zoho CRM and […]

5 Reasons You Need To Switch To A New CRM

An effective CRM is the backbone of a productive sales team. Without data, they can rely on and tools they can trust, they’ll be hamstrung and limited. Unlock the true potential of your team with a better CRM, and you won’t likely be disappointed. But how do you know it’s time to switch? Here are […]

A Zenatta PSA – Update your Zoho CRM Zapier Integrations before 12-31-2019

Zoho CRM is shutting down an old version of their Zapier integration on December 31, 2019. This will affect any Zaps using the Zoho CRM (Legacy) version of the Zoho CRM integration. If your Zaps are using the Zoho CRM app labeled “Zoho CRM (Legacy)”, then you will need to update them to keep your workflows […]

Go Slow: Unlock the Power of Campaign Marketing

Campaign-based marketing is a method of communicating with customers in a planned, consistent way. With a longitudinal plan, we can lay out communications with a prospect far in advance. Through a persuasive and persistent campaign of messages (typically over email), we can draw customers into our fold. The Value of Slowness Let’s imagine a campaign […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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