One of the great features of Zoho Campaigns is the ability to send emails in batches. Whether you have a small mailing list or you’re reaching out to tens of thousands, sending emails in batches can offer multiple advantages. Here’s why you might want to consider using this feature.
- Avoid Spam Filters: If you send too many emails at once, you risk being flagged as spam. Batching helps maintain a high deliverability rate.
- Manage Responses: When you send out a large volume of emails, you can overwhelm your sales or customer service team with responses. Batching makes it manageable.
- Testing and Optimization: Batching allows you to send to a smaller segment first to gather insights and then tweak your campaign for better performance.
Setting Up Batching in Solo Campaigns
In Zoho Campaigns, setting up batching in solo campaigns is straightforward. You go to the email campaigns section, choose your draft, and select the ‘Send in batches’ option. Here, you can decide the number of batches and the interval between them, making it possible to spread the campaign over several days.
Batching in Workflows
For more complex, automated campaigns, you’ll likely use workflows. These can also benefit from batching, although the setup process is less intuitive. The feature to use here is the “Random Split” in flow control. You can split your main list into several smaller lists, each going to different paths in the workflow. You can then set wait times to control when each batch receives the emails. This gives you control over who receives what and when, providing an extra layer of customization.
Conclusion
Batching in Zoho Campaigns, whether for solo campaigns or workflows, provides a powerful way to optimize your email marketing. It can save you from the hassle of ending up in spam filters, allows for more manageable responses, and enables ongoing testing and optimization.
