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Alternative Reply Tracking in Zoho Campaigns

Introduction

Looking for a more efficient way to manage reply tracking in Zoho Campaigns? This guide outlines an alternative reply tracking in Zoho Campaigns approach that bypasses some of the limitations of the platform’s built-in feature. Get the scoop on how to implement this strategy effectively.

Why Choose an Alternative Reply Tracking in Zoho Campaigns?

Zoho Campaigns has a built-in reply tracking feature that may initially appear convenient. However, the emails it sends can come across as unprofessional and even spam-like, posing a problem for those aiming to maintain a polished image.

Utilizing Zoho CRM for a Better Approach

The solution to this issue lies in Zoho CRM, which serves as the central hub for all your data and updates. To make this alternative approach work, it’s essential to activate IMAP for each employee’s email within the organization.

Setting up the Workflow

The next step is to set up a custom workflow in Zoho CRM. We walk you through creating a field update for the leads module and associating it with the email module. This workflow gets triggered based on incoming emails, efficiently tracking all replies.

Benefits of the Alternative Reply Tracking in Zoho Campaigns Method

Once the custom workflow is set up, it becomes straightforward to create tasks or alerts for lead or deal owners whenever a reply comes in. This alternative strategy not only enhances professionalism but also provides more control over managing replies.

Conclusion

Our tutorial provides a useful alternative to Zoho Campaigns’ built-in reply tracking feature. By leveraging the capabilities of Zoho CRM and creating a custom workflow, you can manage and track email replies without compromising on professionalism.

Further Resources

For more in-depth information on Zoho Campaigns or CRM workflows, don’t hesitate to check out our comprehensive resource library.

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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