This guide by Zoho gives a quick example on how to use signup forms effectively with Zoho Campaigns.
Signup forms have come a long way from the days when they were used simply as a medium to build contact databases. In their modern iteration, signup forms are useful tools for extracting data, understanding customer behavior and organizing contacts based on their interaction.
Here is the table of contents for this guide:
- Understanding a Customer’s Behavior
- What was Karen’s takeaway?
Lets look at the features you can use to optimize your signup forms by means of a scenario:
Karen is the product marketer for an e-learning website called Virtuallearning.com, which offers free tutorials, ebooks, and research papers. To download these learning materials, a contacts needs to fill out a signup form with basic details, like their email, name, etc.
Like any other marketer, generating leads and converting prospects into contacts by making use of marketing channels is a top priority for Karen. Now, let’s see how Zoho Campaigns’ customizable signup form can meet Karen’s needs.
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